THQ is releasing the latest installmnent of the video game Red Faction with the brilliant plan to coincide it's release with a SyFy Movie, a downloadable arcade game, and a comic book. In doing so, the plan is to get their brand recongnized and in front of people whether it be on TV, a Iphone, or from the local comic shop.
Releasing a product or brand in as many formats should not be a new idea to readers of this blog or Pulp 2.0 where Bill Cunningham has been preaching the glories of new media and getting into as many hands as possible.
Full details of the Red Faction release can be found here.
Learn more about new media and creating a multi-platform brand here.
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